Privacy Policy – The Florae

Last updated: August 9, 2026

The Florae (“we”, “us” or “our”) operates theflorae.com. This Privacy Policy explains how we collect, use, disclose and protect personal information when you browse our website, create an account, place an order, contact us or subscribe to marketing.

Information we collect

Contact and account information: name, email address, telephone number, billing and delivery addresses, account credentials and communication preferences.
Order information: products purchased, order value, delivery details, returns, refunds and customer-service history.
Payment information: payments are processed by our payment providers. We generally receive transaction identifiers, payment status and limited card details such as brand and last four digits, rather than full card numbers.
Device and usage information: IP address, browser and device type, pages viewed, referral source, approximate location and cookie or similar technology data.
Information you submit: messages, reviews, survey responses, photographs or other content you choose to provide.

How we use information

To process orders, payments, delivery, returns and refunds.
To provide accounts, customer support and service communications.
To prevent fraud, secure the website and comply with legal obligations.
To improve our products, website, merchandising and customer experience.
To send marketing where permitted by law or with your consent. You may unsubscribe at any time using the link in an email.

Legal bases

Where applicable law requires a legal basis, we process information to perform our contract with you, comply with legal obligations, pursue legitimate interests such as fraud prevention and service improvement, or with your consent.

Cookies and analytics

We use necessary cookies for features such as the shopping cart, checkout and account login. We may also use preference, analytics and advertising technologies. Where required, non-essential cookies are used only after consent. You can control cookies through your browser and any consent controls displayed on the site; disabling some cookies may affect site functionality.

How we share information

We may share information with service providers that help us operate the store, including hosting, ecommerce, payment, fraud-prevention, delivery, analytics, email and customer-support providers. Payment options may include providers shown at checkout, such as Airwallex or WooPayments. We may also disclose information where required by law, to protect rights and safety, or in connection with a business reorganisation. We do not sell personal information for money.

International transfers

Our providers may process information in countries other than your own. Where required, we use recognised safeguards for international transfers, such as contractual protections or adequacy mechanisms.

Retention and security

We retain information only as long as needed for the purposes described above, including order administration, tax, accounting, dispute resolution and fraud prevention. We use reasonable technical and organisational safeguards, but no internet transmission or storage system is completely secure.

Your choices and rights

Depending on where you live, you may have rights to access, correct, delete, restrict or object to processing, request portability, withdraw consent, opt out of certain targeted advertising or lodge a complaint with a regulator. We may need to verify your identity before completing a request.

Children

Our store is not directed to children under 13, or a higher minimum age where local law requires it, and we do not knowingly collect their personal information.

Changes to this policy

We may update this policy to reflect changes to our practices or legal requirements. The revised version will be posted here with a new “Last updated” date.

Contact us

For privacy questions or requests, please use our contact form and include “Privacy request” in your message.